Box art for Bratz: Desert Jewelz

Bratz: Desert Jewelz

action & adventure, anime & animation


When a magic carpet is compelled by an enchanted ring stolen by thieves during a fashion show, the girls are taken on an unexpected journey to help find a genie lamp and to rescue it before it falls into evil hands.

credits

directed by

Mucci Fassett

studio

lionsgate

common sense

PAUSE for kids age 8
Consumerism
4 out of 5
Drinking, drugs, & smoking
0 out of 5
Educational value
0 out of 5
Language
1 out of 5
Positive messages
2 out of 5
Positive role models
1 out of 5
Sexy Stuff
2 out of 5
Violence & scariness
3 out of 5

Less fashion/boy-obsessed than others, but still not great.

what parents need to know

Parents need to know that the Bratz dolls are particularly controversial for being overly sexualized and superficial, but in Desert Jewelz, they're less fashion- and looks-obsessed than in the franchise's other direct-to-DVD movies. There's considerable peril, especially when one character is kidnapped by a creepy professor and in a frightening scene when it seems like a beloved camel has fallen to its death. The language is tame except for a few mild insults and the innuendo implied in the professor's treatment of his captives. Some parents won't appreciate that the girls wear midriff-baring belly dancer costumes in a fashion show, and those who pay attention to the accents may find them caricatures of cultural stereotypes.

what families can talk about

  • Families can talk about the ongoing popularity of movies that advertise toys to children. Parents: Do your kids ask to see movies based on commercials? Kids: Does watching this movie make you want a Bratz doll?
  • On one hand, the Bratz dolls purportedly promote "diversity," but despite their different shades of hair color and skin, they look exactly the same: large almond-shaped eyes, puffy bee-stung lips, tiny noses, lots of long hair. Do you think the dolls actually support multiculturalism when their features are nearly identical?
  • Why do the Bratz dolls have a more negative reputation than Barbie dolls? Aren't both sets of dolls concerned with fashion, make-up, and attracting boys?