Box art for G.I. Joe: The Rise of Cobra

G.I. Joe: The Rise of Cobra

action & adventure


The story is set at Brussels-based GIJOE, Global Integrated Joint Operating Entity, and revolves around an international co-ed force of operatives who use high-tech equipment to battle Cobra, an evil organization headed by a Scottish arms dealer.

Rotten Tomatoes® scores

  • Critic Score
    35%
  • Audience Score
    50%

common sense

PAUSE for kids age 13
Consumerism
5 out of 5
Drinking, drugs, & smoking
1 out of 5
Language
3 out of 5
Positive messages
0 out of 5
Positive role models
2 out of 5
Sex
2 out of 5
Violence
4 out of 5

Too violent for kids, too childish for grown-ups.

what parents need to know

Parents need to know that this relentless action adventure inspired by the '80s cartoon/toy line is filled with extreme (albeit minimally bloody/gory) violence. Kids will want to see it because they're the ones who play with the toys, but there's no end to the parade of characters who are slashed, stabbed, shot, or dispatched in various other ways. (Unlike in the similarly inspired Transformers movies, most of the victims here are people, not machines). There's also a lot of potentially scary medical imagery -- needles, scalpels, painful-looking procedures, and more -- and some intermittent strong language (including "s--t"). Hasbro, the company that makes G.I. Joe toys, co-produced the movie -- meaning that the story doesn't contain product placement so much as the product placement contains a story.

what families can talk about

  • Families can talk about the movie's violence. Despite dozens of on-screen deaths, the movie earned a PG-13 rating -- do you think that's accurate? Do bloodless deaths have less impact than gorier ones?
  • It's also worth talking about the consumerism side of things. What do kids make of the fact that this is a movie based on a line of toys? Is the movie's goal to sell more toys? If not, what is it?
  • Why do you think the movie takes a fantasy-oriented approach to both violence and terrorism? Does it make those issues any less scary?

movie reviews from Rotten Tomatoes®

Top Critic Reviews

Rotten: Joe is the latest bloated float in Sommers's sad parade of cinematic shame...a glorified Cannon Films production with a nasty case of ADD."

- Brian Orndorf, BrianOrndorf.com, Thursday, June 24, 2010

Rotten:

- Dawn Taylor, Movies.com, Wednesday, July 7, 2010

Rotten:

- Marjorie Baumgarten, Austin Chronicle, Wednesday, July 7, 2010

Audience Reviews

3 stars

B

- bbbbbbbbbbbbbbbbbbbb1, Wednesday, July 21, 2010

1 star

Mildly ammusing from a "sci-fi/tech" and over the top action standpoint, though just about everything else in this film felt like a complete waste of time. To spite being greatly under-used here, both Joseph Gordon Levitt and Christopher Eccleston were the high points of this film. And I have to say that after hearing and reading all the buzz on "rising star" Channing Tatum over the past couple of years, I was blown away by how bad an actor he is. A friend said "But he is so cute and he has a nice body", to which my response was: "Then they have miss marketed him...I think perhaps he would do better in the porn industry!" Luckily we caught this on cable, so no money or valuable Netflix queue space was wasted.

- RCCLBC, Monday, July 19, 2010

4 stars

No it won't win any Oscars, but this was a surprisingly very good all out action blockbuster! It never lets up, just one action scene after another and with the same amount of special effects as the last few Star Wars films!! The CGI on the whole is great, bit ropey in some scenes but the detail in the back grounds and vehicles is great. Plenty of special features on the DVD regarding the CGI too! A great enjoyable fun blockbuster film from the director of The Mummy films. Grab the popcorn, switch your brain off and enjoy!

- Deano78, Sunday, March 14, 2010