Box art for Imagine That

Imagine That


What if your daughter's imagination was the secret to your success? When a highly competitive money mogul (Eddie Murphy) finds his financial kingdom slipping, he turns to his 7-year-old daughter and her fantasy world of imaginary princess for help.

Rotten Tomatoes® scores

  • Critic Score
  • Audience Score

common sense

ON for kids age 6
2 out of 5
Drinking, drugs, & smoking
0 out of 5
2 out of 5
Positive messages
3 out of 5
Positive role models
3 out of 5
Sexy Stuff
0 out of 5
Violence & scariness
1 out of 5

Sugary sweet father-daughter comedy is fine for families.

what parents need to know

Parents need to know that this Eddie Murphy father-daughter comedy is aimed squarely at families, so expect your kids to be interested. The good news is that it's mostly tame and family-friendly, except for a few exclamations like "crap" and "hell" and some possibly off-putting, over-the-top references/jokes regarding Native Americans and their culture. While Murphy's character starts out primarily interested in furthering his career, he ultimately learns an important lesson about putting his daughter first.

what families can talk about

  • Families can talk about the movie's messages about work-family balance.
  • What does Evan learn by the time the movie is over?
  • Was Olivia's fantasy world important because it helped Evan get ahead or because it helped them bond?
  • Families can also discuss the movie's Native American jokes/references. Are they funny? Is humor based on stereotypes OK?

movie reviews from Rotten Tomatoes®

  • Tomatometer®

    reviews counted: 28
    see all Imagine That reviews
  • Audience


Top Critic Reviews

Rotten: Imagine That has a few nagging problems, none of which is Eddie Murphy's fault.

- Amy Biancolli, San Francisco Chronicle, Friday, June 12, 2009

Fresh: Director Karey Kirkpatrick mines laughter from human fallibility, aided by a strong supporting cast that includes Martin Sheen as the boss and Thomas Haden Church as an office rival.

- Andrea Gronvall, Chicago Reader, Friday, June 12, 2009

Rotten: Ham fisted and formulaic, Imagine That nevertheless has some endearing qualities to save it from the trash can %u2013 notably Yara Shahidi, the cute little bundle whose smartly innocent presence and likeable little face are so loved by the camera that dir

- Andrew L. Urban, Urban Cinefile, Thursday, June 24, 2010

Audience Reviews

3 stars

img]] Shahidi is an extremely promising young actress who i'm sure will blossom her career with great success however it seems to be going in the opposite direction for Murphy at the moment with the exception of returning to his roots in Tower Heist. On the other hand, from what i've seen this is Eddie Murphy's best family film. It's very formulaic and forgettable but the direction is good and the film like Murphy for once, has it's heart in the right place. It's not another Norbit or Daddy Day Care. It's better than that but it's not great either.

- aquateen2, Saturday, March 31, 2012

3 stars

it couldve been funnier, but its a safe family friendly comedy film that is entertaining for the whole family

- skeletonking101, Sunday, May 22, 2011

1 star

A horrid family film. While the child star is convincing, Eddie Murphy was so bad in this film. He was both a terrible father and buisnessman! A film so bad, it makes "The Game Plan" look like "Raiders of the Lost Ark"! When your career is down the drain, make kids movies!

- coollala0910, Saturday, January 8, 2011